The purpose of advertising photography is to promote products, shape brand image, arouse emotional resonance, enhance market competitiveness, and adapt to different media. Together, these tenets contribute to the brand's success and long-term growth.
Advertising Photography
Focus on creating attractive images that emphasize brand image and market positioning to promote sales and publicity of products, services or brands. The composition is exquisite, emphasizing professional composition and lighting application, and a lot of post-editing is done to enhance the appeal and texture of the product, create situations or stories to showcase the product, trigger the audience's thinking and discussion, resonate with the audience, and achieve the best publicity effect.
Clear goals, unique concepts
A unique visual style, using fresh ideas and concepts, breaking traditions and maintaining consistency, makes the brand unique in the market.
Application of Advertising Photography
Promotion
Attract consumers' attention, increase brand exposure and improve market share.
Brand Imaging
Show the brand's history, philosophy and values to enhance consumers' emotional connection.
Food, Fashion and Beauty
Targeting the masses, emphasizing style and trends, attracting consumers' attention and promoting sales.
E-commerce
High-quality product photography is crucial to increase product appeal and purchase conversion rates.
It instantly grabs the audience’s attention and etches the image into their minds.
As an important marketing tool, it helps brands succeed in the competitive market by attracting attention, delivering messages, boosting sales and enhancing brand loyalty.
The History of Advertising Photography
In its early development period (early to mid-19th century), the advent of photography marked a revolution in advertising. In 1839, Louis Dapon invented the Dapon method, making photography possible. Initially, advertisements were still dominated by text and illustrations, but with the emergence of commercial photographers, product photography began to take shape, laying the foundation for later advertising photography.
Entering its mature period (early to mid-20th century), advertising photography gradually became an art form. Photographers began to incorporate artistic elements into advertising imagery to create more appealing work. At this time, the rise of fashion photographers such as Richard Avedon and Helmut Newton combined fashion with branding. Companies have also begun to realize the importance of images in shaping brand image, and advertising photography has become a core part of brand strategy.
Since the advent of the digital age (early 21st century to present), the popularization of digital photography technology has made photography more convenient and efficient. The rise of social media has transformed the way advertising photography is disseminated, enabling brands to engage directly with consumers and promoting the popularity of user-generated content. In addition, advertising photography is no longer just about product display, but also emphasizes telling brand stories and conveying emotions to enhance emotional connections with consumers.
：General Service Scope
APRTOG's designers are also responsible for the design and layout of different projects such as books, menus, product catalogs, brochures, annual publications, promotional publications, poster design, email banners, trademarks, etc. to meet your requirements to the greatest extent.
(Printing services are not currently provided)
Layout design services
APRTOG provides free consultation on all imaging and video issues, regardless of existing customers or not, the point is that we are happy to share our experience. We use the team’s professional knowledge to provide analysis and answers to enhance customers’ understanding of imaging and what technical improvements can be made. Let customers understand their needs so that they can judge whether they need to purchase services and make appropriate budgets and allocations.
Free technical consulting services
APRTOG's team can provide customers with refining and reproducing services for their existing photos and images, such as image modification, reproducing, clarity improvement, pixel and aspect ratio conversion, image restoration and repair, format conversion and other different projects, so that Clients can make adjustments on a lower budget.
Image refining and support services
In response to the imaging needs of various industries, APRTOG assigns instructors to provide appropriate photography training. Customize appropriate content and provide training from different areas such as composition skills, equipment use, lighting application, post-production, style integration, practical work, etc., so that companies can work on urgent/daily projects by themselves, leaving sufficient resources. in large projects.
Corporate photography training services
APRTOG will dispatch professional photographers of different categories according to different fields. Through a lot of experience and technical practice, the customer provides relevant styles and requirements in advance, and the photographer can cooperate and produce the best product, reducing conflicts in communication and preparation between the two parties.
Commercial Photography Services
APRTOG's team focuses on all aspects of art and life, creating unique concepts through cultivated vision, experience and knowledge. It can develop a plan that suits you; it can find your position in the massive information; it can make your image and tone more prominent; it can give new life to the resources at your hand; it can help you create possibilities for future development.
Concept design services
LET'S SET
THE TREND
TOGETHER
Commercial photography is the visual art of conveying brand style.
Construct brand image through visual elements.
The right visuals can leave a lasting impression on your audience.
Build connections with your audience and solidify your brand’s position in the public mind.