E-commerce photographers must be familiar with camera operation, lens selection, and exposure settings; understand the characteristics of light and be able to flexibly use it to reduce shadows and reflections; have good composition skills and other conditions to highlight product features, ensure the clarity and quality of product photos, make product photos more attractive, and help customers better understand the products.
E-commerce Photography
Focus on photographing products for display on websites, social media, and other online platforms. It aims to clearly and truthfully display product features, emphasize customers' purchasing experience and brand consistency, and help customers make purchasing decisions. High-quality product photos not only enhance your brand image, but they also increase your chances of sales, ensuring that the passion and dedication you put into your product design doesn’t go unnoticed.
Make sure all your product photos have a consistent style
When taking photos of your products to promote online sales, maintaining consistency in lighting, backgrounds, and shooting angles is important to building a long-term brand image.
Applications of E-commerce Photography
Catalog
Clear, attractive product photos can effectively showcase the features and details of a product, helping consumers make purchasing decisions.
Online Store
High-quality product images can enhance your website’s professional image, increase visitor dwell time, and improve conversion rates.
Brand Image
By using a consistent photography style, brands can build a strong visual identity and enhance brand perception.
Social Media
High-quality product photos can attract more clicks and shares, increase brand exposure, and help viewers understand the functions and features of the product.
Photographers need to have a solid foundation in photography to ensure that the quality of the product can be reflected.
Visual content is often more interesting than text, and clear and detailed product photography can help consumers better understand the product and enhance their trust in it. High-quality images can increase conversion rates and encourage consumers to complete their purchases. It not only displays products, but also tells brand stories, conveys brand values, and allows consumers to establish a deeper connection with the brand.
The History of E-commerce Photography
The history of e-commerce photography dates back to the 1990s, when e-commerce began to take off with the emergence of the first online stores. Early product photos were of lower quality and were mainly taken using simple digital cameras. In addition, due to limitations in web design and image loading speed, merchants can only provide a small number of product photos. Specifically, the emergence of platforms such as Amazon (founded in 1994) and eBay (founded in 1995) have played a major role in driving the demand for e-commerce photography.
In the early 21st century, the rapid development of digital photography technology enabled photographers to take high-resolution photos and share them easily via the Internet. The popularity of digital single-lens reflex cameras (DSLR) allows photographers to use more professional equipment and lighting when taking product photos, thereby improving the quality of photos. During this period, merchants began to focus on visual effects, using higher-quality product photos to attract customers and gradually changing consumers' shopping experience.
With the rise of social media platforms like Instagram and Facebook in the 2010s, brands began to place greater emphasis on creating and sharing visual content. Photography is no longer limited to product display, but has incorporated elements such as brand stories and lifestyles. E-commerce photography has begun to develop in a more creative and emotional direction. As consumers’ expectations of products continue to rise, businesses are beginning to hire professional photographers to take high-quality product photos. Photography styles have also become more diverse, from simple white backgrounds to more situational life scenes, which have become an important means to attract customers.
：General Service Scope
APRTOG's designers are also responsible for the design and layout of different projects such as books, menus, product catalogs, brochures, annual publications, promotional publications, poster design, email banners, trademarks, etc. to meet your requirements to the greatest extent.
(Printing services are not currently provided)
Layout design services
APRTOG provides free consultation on all imaging and video issues, regardless of existing customers or not, the point is that we are happy to share our experience. We use the team’s professional knowledge to provide analysis and answers to enhance customers’ understanding of imaging and what technical improvements can be made. Let customers understand their needs so that they can judge whether they need to purchase services and make appropriate budgets and allocations.
Free technical consulting services
APRTOG's team can provide customers with refining and reproducing services for their existing photos and images, such as image modification, reproducing, clarity improvement, pixel and aspect ratio conversion, image restoration and repair, format conversion and other different projects, so that Clients can make adjustments on a lower budget.
Image refining and support services
In response to the imaging needs of various industries, APRTOG assigns instructors to provide appropriate photography training. Customize appropriate content and provide training from different areas such as composition skills, equipment use, lighting application, post-production, style integration, practical work, etc., so that companies can work on urgent/daily projects by themselves, leaving sufficient resources. in large projects.
Corporate photography training services
APRTOG will dispatch professional photographers of different categories according to different fields. Through a lot of experience and technical practice, the customer provides relevant styles and requirements in advance, and the photographer can cooperate and produce the best product, reducing conflicts in communication and preparation between the two parties.
Commercial Photography Services
APRTOG's team focuses on all aspects of art and life, creating unique concepts through cultivated vision, experience and knowledge. It can develop a plan that suits you; it can find your position in the massive information; it can make your image and tone more prominent; it can give new life to the resources at your hand; it can help you create possibilities for future development.
Concept design services
LET'S SET
THE TREND
TOGETHER
Commercial photography is the visual art of conveying brand style.
Construct brand image through visual elements.
The right visuals can leave a lasting impression on your audience.
Build connections with your audience and solidify your brand’s position in the public mind.