In commercial food photography, clear, unmistakable authenticity is the first priority. The presentation of food should faithfully capture the actual details of the product, such as the freshness, texture and delicacy of the ingredients, avoiding over-embellishment or exaggeration. These details not only highlight the quality of the product, but also reflect the brand's pursuit of perfection.
：General Service Scope
APRTOG's designers are also responsible for the design and layout of different projects such as books, menus, product catalogs, brochures, annual publications, promotional publications, poster design, email banners, trademarks, etc. to meet your requirements to the greatest extent.
(Printing services are not currently provided)
Layout design services
APRTOG provides free consultation on all imaging and video issues, regardless of existing customers or not, the point is that we are happy to share our experience. We use the team’s professional knowledge to provide analysis and answers to enhance customers’ understanding of imaging and what technical improvements can be made. Let customers understand their needs so that they can judge whether they need to purchase services and make appropriate budgets and allocations.
Free technical consulting services
APRTOG's team can provide customers with refining and reproducing services for their existing photos and images, such as image modification, reproducing, clarity improvement, pixel and aspect ratio conversion, image restoration and repair, format conversion and other different projects, so that Clients can make adjustments on a lower budget.
Image refining and support services
In response to the imaging needs of various industries, APRTOG assigns instructors to provide appropriate photography training. Customize appropriate content and provide training from different areas such as composition skills, equipment use, lighting application, post-production, style integration, practical work, etc., so that companies can work on urgent/daily projects by themselves, leaving sufficient resources. in large projects.
Corporate photography training services
APRTOG will dispatch professional photographers of different categories according to different fields. Through a lot of experience and technical practice, the customer provides relevant styles and requirements in advance, and the photographer can cooperate and produce the best product, reducing conflicts in communication and preparation between the two parties.
Commercial Photography Services
APRTOG's team focuses on all aspects of art and life, creating unique concepts through cultivated vision, experience and knowledge. It can develop a plan that suits you; it can find your position in the massive information; it can make your image and tone more prominent; it can give new life to the resources at your hand; it can help you create possibilities for future development.
Concept design services
LET'S SET
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TOGETHER
Commercial photography is the visual art of conveying brand style.
Construct brand image through visual elements.
The right visuals can leave a lasting impression on your audience.
Build connections with your audience and solidify your brand’s position in the public mind.
Food Photography
A type of photography that specializes in capturing the beauty and details of food, aiming to showcase the color, texture and presentation of food through visual art, appealing to the audience's appetite and enhancing the brand image. It’s not enough for high-quality food photos to just look good. They must also showcase the food’s true texture, grain and shine. The real purpose of food is to emphasize the natural color of the food and make people salivate.
Improve visual appeal
Use natural or artificial light to emphasize the texture and color of your food, creating an enticing atmosphere images.
Menu
Restaurant use food photography to showcase the food on their menu and attract customers.
Advertising
Food brands use food photography to promote their products and enhance their brand image.
Publications
Food photos in books and publications can help readers understand what dishes look like and spark an interest in cooking.
Social Media
Chefs and foodies share food photography on platforms like Instagram and Pinterest to attract followers.
Application of Food Photography
It’s not just about showing the appearance of food, it’s about capturing the texture, color, and mood of the food.
The origins of food photography date back to the 19th century and were initially used primarily in recipe books and cooking magazines. With the advancement of photography technology and the rise of social media, food photography has gradually evolved into an independent art field and gained huge popularity on platforms such as Instagram. It is a form of photography that combines art and commerce and can effectively showcase the deliciousness and appeal of food.
The History of Food Photography
The history of food photography has evolved as technology has advanced and culture has changed. Photography was officially invented in the 18th century. His early works were mainly still lifes and portraits. Early experiments in food photography appeared in recipe books and scientific studies. Influenced by 19th century still life paintings, the photographer emulated their composition and use of color. As the restaurant industry grew in the early 20th century, restaurants and food companies began to use photography to market their products. Food advertising gradually emerged, with photographers focusing on capturing the appearance of food to attract consumers. Food photography in cookbooks has also become popular to help readers understand what the dish will look like.
From the 1950s to the 1970s, advances in color photography made food photography more vivid, and color photos began to be widely used in food advertisements and magazines, enhancing the visual appeal of food. As the process of globalization accelerates, the food cultures of various countries influence each other, and food photography also presents diverse styles. The rise of digital photography in the 1980s and 1990s made photography more convenient, allowing photographers to review and adjust their shots instantly. Food photography didn’t become popular until the rise of social media in the 20th century. Many photographers began to share their works on the Internet, and the rise of food bloggers became an important driving force.
Entering the 21st century, the popularity of social media platforms such as Instagram has pushed food photography to new heights. Many photographers and food bloggers share their works through these platforms and attract a large number of fans. Brands and restaurants are also beginning to work with food photographers to leverage high-quality photos to improve their marketing effectiveness. Food photography has become an important business tool to influence consumers’ purchasing decisions. Modern food photography is constantly innovating, with photographers experimenting with different styles, props, and shooting techniques to create unique visuals. Food photography is an evolving process that plays an important role in spreading food culture and its impact on consumers.