Product photographers need to be proficient in various photography techniques such as exposure, focus, composition, lighting settings, etc. in order to capture the best effect of the product. And according to brand positioning and market demand, we put forward creative concepts and design photography plans to ensure the uniqueness and attractiveness of product display.
Product Photography
Photography techniques specifically used to capture merchandise are designed to visually showcase the product’s functionality, texture, design and purpose, not only attracting consumers’ attention but also winning customers’ trust at first sight by highlighting the product’s quality. It can be used in a variety of advertising media, including catalogues, print and electronic advertising, and is sometimes used as part of a piece of artwork to explore the aesthetic of a brand.
Ensure the product’s color and texture are authentic
Lighting is soul in product photography. The background should be simple and non-distracting. Props can enhance your product presentation, but they should complement it, not steal the show.
Application of Product Photography
Catalog
Product photography is used in business catalogs (whether in print or electronic) and is an important tool for showcasing your products. Clear product images can effectively help illustrate a product’s features and benefits.
Advertising
Product photography is often used in magazines, newspapers, and outdoor advertisements to attract the attention of the target audience. In social media and online advertising, the quality of visual content directly affects the effectiveness and click-through rate of the ad.
Branding
Shape the brand image through product photography and enhance brand awareness and value. The delivery of brand stories often relies on high-quality visual content.
Social Media
In video ads and product introductions, product photography is an important visual element that helps viewers understand the functions and features of the product.
Photographers need to have a deep understanding of a brand’s core values and positioning to ensure their images reflect the brand.
Visual content is often more interesting than text, and clear and detailed product photography can help consumers better understand the product and enhance their trust in it. High-quality images can increase conversion rates and encourage consumers to complete their purchases. It not only displays products, but also tells brand stories, conveys brand values, and allows consumers to establish a deeper connection with the brand.
The History of Product Photography
The origins of product photography can be traced back to the 19th century, when photography technology first emerged. The earliest photographic methods, such as the daguerreotype, were introduced in 1839, making still life photography possible. Early product photography was used primarily to showcase merchandise, especially jewelry, art, and other luxury items. Because cameras at the time were large and had long exposure times, photographers were usually restricted to shooting in static environments, limiting their creative flexibility. Most photos are in black and white, presenting relatively limited detail.
With the advancement of photography technology in the early 20th century, especially the invention of film, photographers were able to use smaller cameras, which made product photography more popular. In the 1920s, the rise of advertising prompted companies to focus on the visual presentation of their products. Professional photographers began taking high-quality product photos for brands, which were often used in media such as magazines, newspapers and posters to attract consumers' attention. Many photographers use simple backgrounds and soft lighting to emphasize the texture and color of the product, laying the foundation for later product photography.
Entering the 21st century, the rapid development of digital photography technology has completely changed the face of product photography. The popularity of digital cameras has made photography more convenient. Photographers can instantly view the shooting results and make adjustments, greatly improving creative flexibility. With the rise of social media, brands are paying more and more attention to the creation of visual content. Product photography is no longer just a business need, but has become an essential part of brand image and marketing. Many brands are beginning to work with photographers to create unique visual stories that grab consumers’ attention.
：General Service Scope
APRTOG's designers are also responsible for the design and layout of different projects such as books, menus, product catalogs, brochures, annual publications, promotional publications, poster design, email banners, trademarks, etc. to meet your requirements to the greatest extent.
(Printing services are not currently provided)
Layout design services
APRTOG provides free consultation on all imaging and video issues, regardless of existing customers or not, the point is that we are happy to share our experience. We use the team’s professional knowledge to provide analysis and answers to enhance customers’ understanding of imaging and what technical improvements can be made. Let customers understand their needs so that they can judge whether they need to purchase services and make appropriate budgets and allocations.
Free technical consulting services
APRTOG's team can provide customers with refining and reproducing services for their existing photos and images, such as image modification, reproducing, clarity improvement, pixel and aspect ratio conversion, image restoration and repair, format conversion and other different projects, so that Clients can make adjustments on a lower budget.
Image refining and support services
In response to the imaging needs of various industries, APRTOG assigns instructors to provide appropriate photography training. Customize appropriate content and provide training from different areas such as composition skills, equipment use, lighting application, post-production, style integration, practical work, etc., so that companies can work on urgent/daily projects by themselves, leaving sufficient resources. in large projects.
Corporate photography training services
APRTOG will dispatch professional photographers of different categories according to different fields. Through a lot of experience and technical practice, the customer provides relevant styles and requirements in advance, and the photographer can cooperate and produce the best product, reducing conflicts in communication and preparation between the two parties.
Commercial Photography Services
APRTOG's team focuses on all aspects of art and life, creating unique concepts through cultivated vision, experience and knowledge. It can develop a plan that suits you; it can find your position in the massive information; it can make your image and tone more prominent; it can give new life to the resources at your hand; it can help you create possibilities for future development.
LET'S SET
THE TREND
TOGETHER
Commercial photography is the visual art of conveying brand style.
Construct brand image through visual elements.
The right visuals can leave a lasting impression on your audience.
Build connections with your audience and solidify your brand’s position in the public mind.