September 19, 2024 Hasselblad launches the X2D 100C Earth Explorer Limited Edition camera kit, designed to explore and capture the beauty of Earth's natural landscapes
- ChungT.
- Feb 20
- 4 min read
On September 19, 2024, Hasselblad, the leader in high-end medium format camera technology, officially launched the X2D 100C Earth Explorer Limited Edition camera kit in Gothenburg, Sweden, designed for photographers who explore and capture the beauty of the earth's natural landscape. This kit is limited to just 1,000 units worldwide. Designed for photographers with an adventurous spirit, the Hasselblad X2D 100C Earth Explorer Limited Edition camera inherits the excellent features of the original Hasselblad X2D 100C camera, but also adopts the Tundra Brown color inspired by the cold landscape of the Nordic tundra.

Tundra Brown is the color of the homeland of Hasselblad cameras. It is where the gray-green of the vegetation meets the dark brown of the land. It is low-key and quiet, with an indescribable elegance that stands out among the charming colors of nature. Brave adventurers search for such unique colors, and with a fearless spirit of exploration, they record the ultimate beauty in harsh natural environments with extraordinary faith. They use Hasselblad Natural Color (HNCS) to accurately restore the charm of tundra brown, allowing more people to appreciate the charm of nature.

Entering the digital imaging era, Hasselblad released the world's first medium format mirrorless digital camera, the X1D-50C, in 2016. It has a lightweight 650g body and is equipped with 50-megapixel powerful performance. The X2D 100C mirrorless medium format digital camera will be launched on September 7, 2022. It has been carefully designed to bring significant technological improvements in image quality, camera controllability and system responsiveness.

The X2D 100C continues the X series’ Nordic minimalist design with a dark grey mechanical tone. The upper and lower covers of the body are cut from a whole piece of aviation-grade high-strength aluminum alloy, and the texture and material of the handle are upgraded and polished to ensure that the photographer gets the best grip when using it for a long time. It is equipped with a 100-megapixel back-illuminated (BSI) (43.8×32.9 mm) CMOS sensor that offers up to 15 stops of dynamic range and 16-bit color depth, as well as a native ISO sensitivity as low as 64. Paired with the new 5-axis, 7-stop In-Body Image Stabilization (IBIS), it enables handheld image capture in the widest range of conditions.

The system features 294 Phase Detection Autofocus (PDAF) areas to ensure that the subject is quickly located and focused. The X2D 100C can capture files in 3FR RAW and full-size JPEG formats, while advanced built-in 1TB SSD storage and CFexpress Type B card support provide high capture rates for fast-moving subjects. The X2D 100C is equipped with a 0.5-inch OLED electronic viewfinder (EVF) with a resolution of 5.76 million dots, a magnification of 100%, and support for electric diopter correction to ensure that the entire display is clear and bright. It also has a 1.08-inch color top display and a 2.36MP 3.6-inch tiltable touch rear display to meet the needs of multi-angle shooting.
Embark on a journey with the Explorer Kit

Designed to celebrate the spirit of exploration and inspire creative journeys, the kit includes the Hasselblad X2D 100C Earth Explorer Limited Edition camera body, XCD 2,5/55V lens, limited edition camera strap, UV filter, X-System Battery Charging Hub and two X-System batteries. Each kit is laser engraved with the words "EARTH EXPLORER" on the side of the camera body and has a unique serial number from 0001 to 1000 to ensure unique identification. The unique "Earth Explorer" startup screen heralds the beginning of an extraordinary creative journey every time you turn on the camera.

The exterior of this limited edition strap is made from environmentally friendly recycled plastic combined with traditional weaving techniques. The unique diagonal pattern is created using traditional weaving techniques, and the word "Hasselblad" is presented using hand-made three-dimensional embroidery. The interior features high-tech, soft, skin-friendly fabrics that are high performance, light, comfortable and easy to maintain. It features hand-embroidered "Hasselblad" text on the outside and precision laser-engraved "Earth Explorer" text on the inside.

For sales details, please contact the online flagship store/offline stores. For more information, please visit www.hasselblad.com
The Hasselblad X2D 100C Earth Explorer Limited Edition is available for $13,999 / €14,999
“When developing the X2D 100C, our goal remained the same as Victor Hasselblad’s decades ago: to build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment inspired us to explore the possibilities of improving its performance in every aspect.”
About Hasselblad
Hasselblad cameras originated in Sweden and are world-renowned. Since 1941, Hasselblad has been committed to creating the best medium format cameras of every era. It has inspired countless photographers to create classics and has been used to record many historic moments, including the first human landing on the moon. With its ultimate image quality, exquisite Nordic design and unique manufacturing technology, Hasselblad continues to expand the boundaries of imaging stories, giving users the ability and inspiration to create outstanding images, and delivering industry-leading imaging technology and unique photographic concepts to more creators who pursue perfection.